Animated Price Card for Video
The old price gets struck through, the new price counts down from it and lands, and a Save chip pops in the corner.
What Is the Price Offer Card?
The Price Offer Card is a white card with a plan or product name, a subtitle, a big price with a period suffix, the old price beside it and a Save chip in the corner. The card settles, a strike draws through the old price, the new price counts down from the old figure and lands, and the Save chip pops in with the computed percentage. You set the title and subtitle, the currency, the old and new prices, the period suffix, an optional custom chip text, the card width and the colours. Everything is frame-driven, so the live preview in the editor and the exported MP4 are identical down to the frame. The card is authored on a single design language shared by every element in this family: a white surface with a soft two-layer shadow, Inter with tight tracking, one accent colour, eased multi-stop gradients that never band, and figures that count up in step with the visual and land exactly on the target value. Pick a colourway, type your own numbers and labels, drop it on the canvas over your footage, and export without a watermark.
How It Works
The card settles, a strike draws through the old price, the new price counts down from the old figure and lands, and the Save chip pops in with the computed percentage. The element owns its own timeline: an enter phase where the card rises and settles, a build phase where the figure and the visual animate together from the same progress value, a hold phase that stretches to fill whatever duration you give the element, and an exit where the card fades and scales down. Because the hold is the only phase that stretches, the enter always plays at the start of your clip and the exit always lands at the end, however long the element runs.
Best For
- -Plan and pricing announcements
- -Affiliate deals and discount codes
- -Product launches with an intro price
- -Comparison of monthly versus yearly
- -Any 'was this, now this' beat
Best Platforms for Price Offer Card
YouTube Shorts
Shorts viewers decide in the first two seconds. A price offer card gives the number a shape they can read instantly, so the point lands before the voiceover finishes the sentence.
Instagram Reels
Reels are watched muted more often than not. The price offer card carries the message visually, with the figure and the animation doing the talking when the audio is off.
TikTok
TikTok rewards a clear, confident visual beat. The card enters, builds and holds on its own schedule, so it drops cleanly onto a talking-head clip without any keyframing.
Why a price offer card works in short-form video
A struck-through price next to a lower one is the oldest conversion device in retail, and it works on video because the eye reads the drop before the words. Counting the price down makes the saving feel real. The Price Offer Card is a white card with a plan or product name, a subtitle, a big price with a period suffix, the old price beside it and a Save chip in the corner. The element is built for the way people actually watch: vertical, fast, often muted, on a phone. That is why the figure is the hero and the visual is proof under it rather than a chart with axes and gridlines. Small text competing with the footage is noise at phone size, so the card shows one number, one label and one accent, and lets the motion carry the rest. It sits inside the same editor you use for captions on videocaptions.ai, so the element, the captions and the export all come from one timeline and one render.
Customising the price offer card
You set the title and subtitle, the currency, the old and new prices, the period suffix, an optional custom chip text, the card width and the colours. Every size on the card scales from a single width, so you can make it small in a corner or fill the frame and the type, spacing and shadows stay in proportion. Colourways are curated: Sky, Mint, Ember, Orchid and Ink each write the accent, tint and surface together so the card never ends up with a second hue fighting the first. If you edit one colour by hand the pill simply drops and your value stays. Duration is set on the timeline; the element stretches its hold phase to match, so the enter plays at the start and the exit lands at the end whatever length you choose. Export at 1080p or 4K as an H.264 MP4, or keep the transparent background and layer it in another editor.
Frequently Asked Questions
Everything you need to know before you start.
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